万亩粱田，生态酿造！梵酱酒社酱香新世界——新酱酒专家，酱酒消费新风尚 世界短讯

• 2023-05-12 19:06:51 来源：中国食品网

如今，酱酒迈向高质量发展的成熟阶段，传统的酱酒理念不断被迭代更新，酱酒新旧世界的划分逐渐清晰。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">梵酱酒社准确把握机遇御风前行，站在行业前端思考未来酱酒新老阵营分化趋势，积极布局未来5年甚至10年的酱酒市场，创新推出酱香新世界的品牌定位——新酱酒专家、新文化表达、新社交名酒、新零售服务。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">梵酱酒社从文化、社交、服务等方面为酱酒构建出更好更独特的消费场景，今日，我们从专业切入，一起探索如何成为行业的“新酱酒专家”。

(相关资料图)

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">酱酒市场历经百花齐放的野蛮生长阶段，新的发展窗口也已经开启。市场的多元需求让酱酒品牌的竞争朝着差异化的方向发展，尤其在品质、口感等“硬实力”上的比较尤为突出。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">品牌间存在优胜劣汰的自然规律，酱酒市场迎来大换血，仍能屹立于风口的一定是有特色、有品质、有产品实力的酱酒品牌。

梵酱酒社专注酱酒赛道，以新酱酒专家的身份为行业提供品质范本。在酱香新旧世界切割之际，新酱酒专家为洞察未来，引领行业。seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: justify;">新酱酒专家以何为新，到底有何突出？新旧比较，便一目了然！

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">seline; background: transparent;">酱香新旧世界比较

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">seline; background: transparent;">生态酱香，酱酒消费新风尚

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">seline; background: transparent;">01 旧世界

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">在“酱酒热”趋势下，全国“突现”多个酱酒产区，酱酒品牌如雨后春笋般涌现，涌现大量小、散、弱酒企，伴随着劣质酱香酒充斥市场，用翻砂、窜酒冒充优质好酒；年份酱香酒年份成谜，10年老酒却卖白菜价等问题出现。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">混乱的酱酒市场，让消费者难以分辨真假酱酒，一不小心便买到假酒或品质不达标的酱酒，对身体造成巨大的安全隐患。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">乱象之下，“茅台镇”核心酱酒产区所生产的正宗酱酒，在产量有限的情况下的稀缺性逐步凸显。而对于那些没有足够产区支持、实力保证，对酱酒口味理解不到位，只是“蹭热度，随波逐流”酱酒品牌则注定被淘汰。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">同时，酱酒品牌也深陷以“茅台”引领的典型酱香风味发展困境，各厂追求酿造无限接近于茅香的酱香白酒，难以区隔开品牌间的竞争差异性，导致传统口感的“大酱香”味觉记忆形成固化认知，行业内同质化严重。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">seline; background: transparent;">02 新世界

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">梵酱酒社认为在大健康消费潮流下，以品质为代名词的生态酱酒，正在引领消费新风尚，而在目前大热趋势的酱酒品类中，生态酱香，已经成为破局同质化竞争的最佳选择。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">梵酱酒社看准未来酱酒市场趋势，及时调整品牌策略，seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: justify;">突破同质化困境，打造生态酱香，开创“喝生态好酒，享健康人生”的品质时代，为消费市场提供更有质量保障的酱香美酒。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">梵酱酒社能够做足生态酱香这篇“大文章”，本质上在于自身的seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">产区自信、品质自信、工艺自信。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">seline; background: transparent;">强化生态产区建设，筑牢品质保障

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">梵酱酒社传承正统酱酒，致力提高大众饮酒体验和生活品质，seline; background: transparent;">品牌具备三十年五星酒厂的大厂实力保证，旗下每瓶酱酒都产自seline; background: transparent;">茅台镇7.5平方公里核心酱酒产区，基酒厂距茅台镇酿酒最核心区0公里，与茅台同享一样的水土、气候和微生物群。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">为占位生态酱酒引领者的角色，梵酱酒社发挥产区优势、严抓产品质量，从源头把控原材料。五星酒厂自有万亩贵州红缨子糯高粱种植基地，好品质有目共睹，孕育出的红缨子糯高粱颗颗饱满，且支链淀粉含量确保≥90%，其优质品质获得了seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: justify;">“生态原产地保护产品”和seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-align: justify;">“有机产品认证证书”双证支持。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">同时，为了确保产品始终如一地保持着高品质和特色，五星酒厂有着科学严格的产品储存、保管环节，目前储存老酒五万余吨，seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">有着500亿“看得见”的年份老酒资源储备，位列产区前三甲。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">五星集团（中国）投资有限公司总裁，梵酱酒社创始人、董事长周厚勇表示：“希望透过“生态酱香”这张名片，能够刷新市场对酱酒的认知定义，为消费者带去更健康的饮酒体验。未来，梵酱酒社将持续精进生态产区建设，引领生态酱香新风尚。”

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">seline; background: transparent;">坤沙工艺、大师勾调，点睛生态酱香

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">梵酱酒社自有完善、成体系的坤沙工艺酿造技术，酿酒过程包括30道工艺和165个工艺环节，每瓶酱酒都由20年以上酿酒经验的老师傅亲手把控，最大程度保留生态酱香本味，保证每瓶酱酒的每一口皆是生态之精华，将生态的概念演绎到极致。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">基于对生态酱香的理解，中国酱香酒酿酒大师专家焦永权及其带领勾调专家团队对酱香口感不断打磨，将现代勾调工艺与茅台镇自然生态进行完美融合，打造而出的每款酒皆是生态精华与人类智慧的结晶，酱香风味纯正、品质可靠有保障。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">此外，梵酱酒社还创新提出“观、闻、饮、感”四识品鉴法，不同年份和不同勾调手法制成的酱酒在品鉴四部曲中都会呈现不同效果，带给人生态酱香之美的艺术享受。以国谊楼·国标为例，酒液观之金光泛体，闻之酱香馥郁，饮之层次悠长，感之魂牵梦绕。

seline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; word-break: break-all;">未来，梵酱酒社将高举生态酱香大旗，持续推动旗下产品走向酱酒市场的舞台中央，在打造生态酱酒标杆品牌的路上永不止步！

标签：

推荐阅读

猜您喜欢